Every Detail, Designed with Heart
At URBANcoast, we believe every moment deserves to be marked with beauty and meaning.
Our studio creates bespoke invitations and event stationery that reflect your story with elegance and heart.
Our Story
SINCE 2007
Founded in 2007 by Soosie Lazenby, URBANcoast began as a small creative vision and has grown into a trusted name for custom event stationery across Florida and beyond. Over the years, our work has been honored in industry publications and cherished by clients celebrating life’s most important occasions.
Every piece we design is a collaboration—an invitation not just to an event,
but to a memory that will be treasured long after the day has passed.
MEET
our team
Soosie Lazenby
CEO & FOUNDER
Joshua Barber
DIRECTOR OF DESIGN & PRODUCTION
With a background in sports, entertainment, and brand marketing, Soosie brings a unique blend of creativity and strategy to UrbanCoast.
As both CEO and founder, she is known for her refined eye for design, passion for fashion and interiors, and deep dedication to her clients. Beyond her design leadership, Soosie also serves as Principal CEO of StretchLab Franchise, where her entrepreneurial spirit and brand expertise continue to shine.
For Soosie, URBANcoast is more than stationery—it’s about creating artful, lasting impressions that tell a story with elegance and soul.
Since 2014, Joshua has been the creative force behind the execution of UrbanCoast’s designs.
With a sharp eye for detail and a commitment to excellence, he leads the design and production process from concept to finished piece.
His expertise ensures that every invitation, menu, program, and custom accessory reflects the luxury quality and personalization URBANcoast is known for.
Clients often describe Josh as both meticulous and collaborative—someone who takes their ideas and elevates them into something truly special.
WHAT WE BELIEVE
our core values
INTENTIONALITY
We believe every detail should have purpose. From the flow of an event to the textures and finishes of your stationery, each element is chosen thoughtfully to reflect your story and values.
CALM CONFIDENCE
Planning a celebration can feel overwhelming—but we’re here to bring clarity, reassurance, and a steady presence so you can truly enjoy the journey.
CREATIVITY WITH ART
Design isn’t just about appearance—it’s about feeling. We craft stationery and event experiences that resonate emotionally, leaving a lasting impression on you and your guests.
COLLABORATION & CONNECTION
Every event is a partnership. We listen, understand, and co-create with you to ensure that your vision is beautifully realized while staying true to your personality and style.
EXCELLENCE IN CRAFTSMANSHIP
From concept to production, we’re committed to the highest standards of quality. Every invitation, menu, and accessory is meticulously designed and crafted to perfection.
